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Pilot Project to Boost Marine Tourism
Times Colonist (Victoria), 09-Nov-2004


By Andrew A. Duffy

CHEMAINUS -- Cutting through red tape and regulation will soon rival cutting through wakes in Vancouver Island's marine tourism sector with the introduction of the Marine Tourism Authority pilot project for the Ladysmith-Cowichan area.

Unveiled in Chemainus Monday, the authority is being established to determine the amount of regulation in the system, make sense of it and come up with ways to get through the impediments to economic expansion.

"This is going to be a co-ordinating body which can cut through and across all the levels of government and the agencies within to be able to encourage the kinds of enterprises people are trying to get on with," said Labour Minister Graham Bruce, MLA for Cowichan-Ladysmith.

Jointly funded to the tune of $70,000 -- $50,000 from the province and the balance from the regions involved -- the authority is charged with developing a local vision for marine tourism.

"Our first order of business is to understand the work that has already been done ... and to get a good understanding of the regulatory regime ... with federal provincial and local governments (involved) frankly I don't know if any of us completely understand how all of that works," said Jim Cosh, a retired senior partner from KPMG who will chair the authority.

The authority has a three-pronged attack in mind.

Within the next year, it intends to develop an inventory and sector analysis of marine tourism assets and activities; develop a strategic plan for expansion of the various sectors that constitute marine tourism and identify challenges or impediments to expansion.

Bruce said the industry could have made more use of it, if entrepreneurs didn't have to jump through thousands of bureaucratic and regulatory hoops.

And if he sounded as though he was electioneering, Bruce made no apologies.

"Absolutely it does," he said after asking himself if the announcement had anything to do with the upcoming spring election. "I'm not sure what and when good government stops and when it starts and when it becomes political or not.

"We've been working on this for the last couple of years ... now it's here, if that's political then it's good politics as far as I'm concerned."

According to Cosh there's plenty of opportunity to make things happen, and it's imperative the area diversify its economy in the wake of mill closures.

Also sitting on the authority's board: Gary Marshall from the Vancouver Island and Gulf Islands Marina Association, Dorothy Alexander of the Brigantine Pub, Bud Bell of Sealegs Kayaking Adventures, Herman Thomas from the Halalt Band, Geoff Millar with the Cowichan Economic Development Commission, North Cowichan Mayor John Lefebure, Rob Hutchins, mayor of Ladysmith, Mike Tansley, CVRD director, development consultant Pat English, and Tom Lee from the Small Business Ministry